A trend for the future
Tribune India | Sep 15, 2020 | 0 | Read Full Article
Comfortable, stylish and ‘multi-use’ seems to be the new fashion diktat and designer Payal Singhal is all set to embrace it. The new normal has made people question all that was given earlier – huge wardrobes neatly divided into work-wear, gym-wear, party dresses and much more! Now, in times of Covid-19, the scales have tipped towards sustainable fashion and here Payal Singhal Design House sees an opportunity.
“I have been at my creative best through it all,” says Payal. The day that her brand’s new showroom was to open in Bandra, Mumbai, on March 25, the lockdown was imposed. But Payal was fast to adapt, “We started social media campaigns and almost immediately began researching for masks.” While she already has a huge variety in masks, she adds, “Now who would have thought of making masks. We are soon launching softer, washable and triple-layered ones with filter.”
Her upcoming collection blends the desire for comfort, multi-use wear for a huge population that spent the lockdown in comfortable pyjamas. “Our crop top-pyjama combinations in pure crepe can multi-function as comfortable yet stylish-wear. Pair them with sneakers for a quick visit to the grocery store or add some jhumkas and mojris to turn them into perfect-wear for a wedding function.”