Several well-known names across Bollywood, fashion and music are collaborating to try and help those affected by the coronavirus Covid-19 situation. And the latest to do that is designer Payal Singhal. She devised a campaign with 50 influencers titled - #Stayhome #Staysafe #Flattenthecurve around the globe to reinforce the importance of staying home and wearing masks at all times when outdoors.

Influencers like Neha Dhupia, Saiyami Kher, Shibani Dandekar, Drashti Dhami, Monica Dogra, Maria Goretti, Shamita Shetty, Kim Sharma, Vidya Vox and others were part of the campaign. This community was activated to share images of themselves wearing a mask, along with a message to instil hope, patience, kindness and discipline. Over a span of four weeks, these 50 fifty influencers toook part in the campaign with an aim to reach of to ther maximum number of people with the hashtags. The mask worn by influencers in each image was digitally altered to reflect the designer's new prints and part of the proceeds from the sale of these masks will go to a charity for the homeless and animal welfare.