Payal Singhal, renowned for its contemporary Indian occasion wear, has unveiled a collaboration with the tech-enabled American sneaker brand, Endstate. This partnership marks a significant milestone in Payal Singhal’s 25-year journey, building on her pioneering role in fostering collaborations within the Indian fashion landscape. The collaboration has introduced a limited-edition lifestyle sneaker collection that seamlessly blends Eastern and Western influences with elegance and innovation.
Founded by Bennett Collen and Stephanie Howard, Endstate is a venture-backed startup known for its innovative approach to merging technology and culture. Endstate transforms passive products into a seamless connection to exclusive experiences, providing unprecedented access to the worlds of athletes, musicians, art, and fashion through Endstate’s NFC chip (3 chips).
Ms. Howard, co-founder of Endstate and a former designer at Nike and New Balance, infused each pair with Endstate’s innovative 3-chip technology, ensuring both authenticity verification and granting owners access to exclusive digital content, special offers, and events simply by tapping their smartphone.
Speaking on the collection, Ms. Howard shared, “The hallmark of each Payal Singhal ensemble is its easy transition from traditional to non-traditional settings. With the Payal Singhal x Endstate sneakers, we’ve captured this essence, offering distinctive style, comfort, and connected technology that brings the wearer into the inner circle of fashion.”
The sneakers boast a distinctive silhouette that embodies the understated elegance of luxury fashion, enhanced by elements such as asymmetric lacing, laser-etched details, and metal embellishments. Available in two sophisticated color options, White/Black and Silver, the sneakers draw inspiration from Payal Singhal’s artistic influences, which echo the ornate embellishments of ancient tribes.
Ms. Singhal said, “The Payal Singhal x Endstate collaboration for the international market and launching in the USA, which is a market I have been working with for the past 25 years, has been a thrilling experience as it’s our very first endeavor with sneakers as a category! The entire process of co-creating the collection with the Endstate team has been full of new learnings and insights on the evolved international sneaker market. The end result is a perfect synergy of what both brands represent and a fresh outlook on footwear while celebrating quintessentially Indian motifs and design aesthetics.”
The Payal Singhal x Endstate collection is priced at US$ 250. It is exclusively available as a limited edition through Endstate’s website and at Payal Singhal’s boutique in New York.