Celebrating a significant milestone, Payal Singhal expressed her excitement about the upcoming “Fashion in Motion” collection, in advance of their 25th-anniversary festivities in 2024. She shared on her Facebook page that “It’s also our very-first demi-couture collection and elevates our DNA with a more intricate commitment to our craft and signature sensibility.”
The collection combines vibrant magenta and yellow tones with tropical prints and dazzling embellishments. The long, flowing silhouettes and sumptuous fabrics evoke a luxurious resort-wear ambiance.
Last year saw the brand’s strategic expansion with the inauguration of two flagship stores in 2023—Kala Ghoda in Mumbai and Dhan Mill in New Delhi.
Singhal did some successful collaborations, including a makeup kit with Kiro Beauty, a floral gifting line with Bloom Barn Mumbai, and an exclusive ready-to-wear collection with Azote. The label highlighted its commitment to the wedding wear collection “Modern Mughals”, combining bohemian flair with bridal motifs, with plans for continued growth throughout 2024.