Payal Singhal, a leading South Asian fashion house much sought after for its modern Indian occasion wear (since 1999) announces a first-of-a-kind collaboration with American tech-enabled sneaker brand ‘Endstate’. Founded in 2021 by tech and cultural visionaries Bennett Collen and Stephanie Howard, Endstate transforms passive products into a seamless connection to exclusive experiences, providing unprecedented access to the worlds of athletes, musicians, art, and fashion through Endstate’s NFC chip (3chip).

Payal Singhal x Endstate is a significant milestone in the 25 year journey of Payal Singhal who is also one of the first designers to explore the currency of collaborations in India (in 2015 with bespoke shirt label – Bombay Shirt Company). Payal Singhal and Endstate come together to present a limited-edition lifestyle sneaker that fuses eastern and western influences, elegance and innovation.  The unique silhouette reflects the quiet beauty of a luxury style with a twist, including asymmetric lacing, laser etched details and metal embellishments. The sneakers come in two colorways, White/Black and Silver.

Drawing inspiration from Payal Singhal’s creative cues referencing decorative adornments of ancient tribes, Endstate co-founder and former Nike and New Balance designer, Stephanie Howard, designed the sneaker to merge east-west and historic-contemporary cultures. Each pair is embedded with Endstate’s 3chip, providing verifiable authenticity as well as unlocking access to exclusive content, offers and events for the sneaker owners with just the tap of their phone.

"The hallmark of each Payal Singhal ensemble is its easy transition from traditional to non-traditional settings. With the Payal Singhal x Endstate sneakers we've captured this essence, offering distinctive style, comfort and connected technology that brings the wearer into the inner circle of fashion,” said Howard.

"The Payal Singhal x Endstate collaboration for the international market and launching in the USA, which is a market I have been working with for the past 25 years, has been a thrilling experience as it’s our very first endeavor with sneakers as a category! The entire process of co-creating the collection with the Endstate team has been full of new learnings and insights on the evolved international sneaker market. The end result is a perfect synergy of what both brands represent and a fresh outlook on footwear while celebrating quintessentially Indian motifs and design aesthetics" adds Payal Singhal

The Payal Singhal x Endstate collection launched on June 18 and is priced at US$ 250. Available exclusively at as limited edition stock.