Payal Singhal X Tidy Up

PAYAL SINGHAL X TIDY UP

A design-forward collaboration that merges Payal Singhal’s signature prints with Tidy Up’s structural preservation systems, transforming handbag organisers into a statement of style and functionality.

16th March 2026, National: Designer Payal Singhal, known for redefining contemporary Indian occasion wear through heritage craft and modern design, announces a new collaboration with luxury preservation brand Tidy Up. The partnership brings together Payal Singhal’s distinctive print language with Tidy Up’s design-led structural solutions, introducing a collection that reimagines how luxury handbags are cared for and experienced.

At the heart of the collaboration is a collection of design-led handbag organisers that combine Payal Singhal’s signature prints with Tidy Up’s precision-engineered structural systems. Created to maintain the shape and structure of luxury handbags, the organisers prevent sagging and interior wear while bringing a new layer of design to the inside of a bag. By merging visual storytelling with functional innovation, the collection transforms an everyday utility into a considered extension of personal style.

The collection features Payal Singhal’s signature White Bagheecha print, a motif defined by a soft white base accented with vibrant colour detailing. Bringing a fresh and luminous aesthetic to the capsule. The range spans three key categories ShapeMates, handbag organisers and ReBags, with ShapeMates and organizers available in seven sizes to accommodate different handbag silhouettes, and ReBags offered in three sizes. Used across the entire range, the White Bagheecha print translates seamlessly across each piece, creating a visually unified collection.

• ShapeMates (7 sizes): Soft pillow shapers designed to sit inside handbags to maintain structure and prevent sagging, cracking, and creasing, with integrated silica pouches to absorb moisture and protect against humidity damage.
• Handbag Organizers (7 sizes): Functional inserts with multiple compartments that keep essentials organized and allow users to easily transfer items between bags while protecting the interior lining and maintaining structure.
• ReBags (3 sizes): Transparent protective storage and travel bags designed to safely store and transport luxury handbags while keeping them visible and easily identifiable.

Each piece reflects Tidy Up’s focus on precision sizing and long-term handbag care, designed to seamlessly integrate into everyday routines while elevating the way customers store and protect their bags.

"I’ve always believed in the power of collaborations as a way to bring together different perspectives and create something meaningful. Working with Tidy Up felt like a natural extension of that philosophy, combining our signature prints with thoughtful functionality while encouraging a more intentional way of caring for the pieces we invest in," says Payal Singhal

“As someone who has always loved collecting handbags, I’ve seen how important it is to care for them properly so they retain their beauty and structure over time. Tidy Up came from that collector mindset, creating solutions that help people enjoy the pieces they own while keeping them organized, protected, and beautifully maintained."  says Paridhi Sekhri, co-founder of Tidy Up

“When we started Tidy Up, we recognized a clear gap in the luxury ecosystem. While the focus is always on acquiring beautiful pieces, very little attention is given to how they are preserved afterwards. This collaboration with Payal Singhal brings together her iconic prints with our philosophy of structure and longevity, encouraging a more intentional way of using and caring for luxury." says Vani Talwar Khosla, co-founder of Tidy Up

The collaboration represents a meeting of two complementary philosophies, Payal Singhal’s narrative-driven design approach and Tidy Up’s discipline of structure and preservation, where

Starting Price Range: INR 1,290

Available at  
www.payalsinghal.com & www.shoptidyup.com

Payal Singhal Retail Stores:
1.    Kala Ghoda Store: Gr. Floor, Bhogilal Hargovindas Bldg, 18/20, K Dubash Marg, Kala Ghoda, Fort, Mumbai, Maharashtra 400001
2.    Altamount Road Store: Shop No.3, Raj Mahal, Altamount Rd, Kemps Corner, Tardeo, Mumbai, Maharashtra 400026
3.    Dhan Mill Store: 40, 287/288 Dhan Mill Compound 100 Feet Road, 471001, Chhatarpur, New Delhi, Delhi 110074

About Payal Singhal:
Payal Singhal is a leading South Asian fashion house established in 1999. The focus is on modern Indian bridal and occasion wear laden with global appeal. While history and culture are starting points, tradition is approached with a renewed outlook to give every collection present-day relevance. The quintessential #PSGirl is well-travelled, individualistic and fashion-forward. She is rooted but isn't afraid to venture beyond boundaries. So, the hallmark of each Payal Singhal ensemble is easy transition from traditional to non-traditional settings. The brand's signature aesthetic is contemporary and minimalistic, with a vintage heart. The emphasis has always been wearability, comfort, value for money and effortless impact.

About Tidy Up
Founded in 2021 in Delhi, Tidy Up is India’s first brand exclusively dedicated to structural luxury preservation, redefining how modern consumers care for and use their luxury investments. As India’s luxury market expands and a new generation of first time luxury buyers enters the category, acquisition has evolved rapidly but preservation systems have not.

Tidy Up responds to this cultural shift by creating thoughtful, design led, fit specific solutions that protect, structure, and extend the life of handbags, shoes, travel pieces, and wardrobes. The brand transforms invisible utility into an intentional ritual of care. Its organisers are precisely structured and fit specific, designed to organise essentials while protecting the interior architecture of each bag. Its shapers maintain form, prevent sagging, and support the natural silhouette of luxury pieces over time. Complemented by preservation and travel systems, Tidy Up enables luxury to be used confidently, daily and effortlessly, rather than stored away out of fear.